Laurie-Ann Jones
Luxe Beauty Loft was borne out of Laurie-Ann Jones love of seeing beauty in everyone and helping women who might feel a bit insecure finding their light.
The 23-year old opened her beauty loft on February 2nd 2019 as Luxe Lashes. Then in December 2019, she rebranded into Luxe Beauty Loft.
“I can say that I LOVE seeing people feel even more beautiful than they already are. Playing a role in that process brings me great joy and beauty is just one avenue to impact others, especially in areas of self-doubt,” Laurie said.
The Beginning of Luxe with Lashes
This journey, however, started before even the launch date of February 2019. Laurie always liked fusion lashes and wanted to get training in it for several years, but with the school, it was an expense at the time that she could not afford. In 2018 she did her first cluster lash extensions on herself because she loved the pop that these lashes gave to her face.
That was a hit, and her older sisters started to ask her to do their cluster lashes, and Laurie decided that she will make an investment in herself and get officially trained in fusion lash extensions so she could start her business. The rest was history.
Luxe Beauty Loft has evolved from its original focus of lashes and offers a range of services. These include fusion lash extensions, facial waxing, makeup, brow waxing & tinting. However, Laurie’s first love remains the same fusion lash extensions.
Laurie performing a fusion lash extension
Client after lashes are installed and makeup applied
The Future
Laurie hopes to see her brand evolve into a game-changer in the beauty industry.
“It will be the brand that is known for excellence in beauty and all its trends. I would hope to have gained additional knowledge, experience and skills that would propel me to offer even more services and enhance beauty.”
Afterall her dream is to have a one-stop beauty shop.
Get to Know Laurie:
What do you love to do on your downtime?
I love to eat good food. I like road trips and being with the ones I love.
Enjoying the sun
Describe yourself with five adjectives?
Loyal, genuine because what you see is what you get, talented, caring or loving and lastly selfless while protecting my own “self-health”.
What is your self-care routine?
I am still working on my self-care routine. I don’t have a daily self-care routine outside of the ordinary. However, I take mental days – on these days I usually treat myself to a fancy meal, at least once a month, have limited human contact, so that I can have some time to myself. I also pamper myself by getting my hair and nails done. Making time for family and friends is also important to me for a healthy balance.
What would you tell you 16-year-old self?
It would more be a note to my 18-year-old self, but I could apply to 16-year-old self as well.
Some choices in life will not be worth it. What is for you is for you! You are enough, and you will conquer every battle you face. Take your time everything has to get better because nothing remains the same, and It will get worse before it gets better.
While things and people change always stay true to you.
Find Joy in the pure and ordinary things as that’s what you are guaranteed to have daily.
Where can you find her?
Instagram: @_lauriejo or @luxebeautyloftja
Email: luxebeautyloftja@gmail.com